What is the best landing page builder to “land” more leads and bring more clients and customers to your business?
That’s exactly what I’ll be revealing in this in-depth comparison post, where I take the best landing page builders I’ve had the chance to experience and find out which one is actually worth the money.
If you want the short version, my favorite two are: Unbounce & Leadpages
Unbounce
My #1 Pick. Easy to use, quick, great features and great stats for leads and conversions. Best Overall Pick!
Leadpages
Cheap builder, but comes with tons of features! Also has been around the marketing community for many years!
Clickfunnels
Great features like 1-click copy & paste funnels, so you don't have to start from scratch! Great if you're big on marketing!
Ucraft
Best if you want to build out an entire site! Comes with templates, drag & drop builder and lots of other features!
Instapage
Super simple and easy to use UI! You can also you many of their templates to get started right away! Easy drag & drop builder!
What’s a Landing Page?
Landing pages are a piece of web content that influence your visitors to take a certain action, (the most popular being giving you their email) in exchange for giving them information.
By capturing the email of potential leads, you now “own” your audience, rather than having social media companies “own” your audience and are able to pitch to your audience so that you ultimate generate sales.
Social media is great for generating traffic, but you also want to direct your audience to one of the best landing page builders below, so you can capture their email.
Why Capture Email?
Let me give you a scenario:
Let’s say you are popular on social media app like Instagram.
What happens, if for some reason out of the blue (happened to me), you get banned from Instagram?
Well you can say goodbye to your audience and all the hard work you put in for even years.
That’s why you should also not just diversify, but “own” your audience.
The best way (for now) of owning your audience is by getting their email address.
Email address is the OG Social Media.
And the best part is, it is still super profitable.
According to Litmus, for every $1 you spend on email marketing,
You get a return on investment (ROI) of $36!!
In fact, studies show that email marketing has the highest conversion rates of any marketing channel.
Email is 40x more effective at getting new customers than Facebook or Twitter – 40 times!
And transactions from these emails are 3 times more profitable than any transactions made on social media!
In an article by Threecolts, it shows that email marketing in the EU and UK is even higher at an insane 41x ROI!
They go on to mention that companies with two or fewer employees see an ROI of 3,000% while teams of 3-5 of full-time employees show a higher ROI of 4,200%!
So yes email marketing is still and IMHO will still be profitable.
Because think about it:
How do you even sign up to your favorite social media platform?
Apple ID?
Google Store?
You have to use email.
Email is the first order principles – the underlying asset underneath all social media.
It is foundational and it is THAT important.
And one of the best ways to capture emails is with some of the best landing page builders online. You can build a landing page for anything! It can be a towing El Paso business, a tree service business or a digital app. You can grab your clients information for any business you can think of!
In this post, I’ll be going over some of the best landing page builders and give you my thoughts on the top ones and which builder is best for whom.
I’ll be ranking, reviewing and comparing the 7 best landing page builders based on:
- Ease of use
- Features
- Design
- Automation Tools
- Pricing
- 3rd party integrations
- And more!
Let’s get into it!
The Best Landing Page Builders?
Best Overall Landing Page Builder
(Starts at $81 /month)
David's Take
This is my #1 pick as an overall landing page builder. It’s fast, easy to use, and no coding skills required as it’s very intuitive to use. Includes a drag and drop editor so you can see what you are designing! Unbounce also comes with a free trial so you can try it out before purchasing.
Best For
First Time Users
Price
$81 – $203 a Month
Annual Discount?
Yes – Save 10%
Promotions?
14 Day Free Trial
Unbounce is used by many top brands all across the world (currently over 15,000+ brands and counting)
Unbounce is used by many top brands all across the world (currently over 15,000+ brands and counting)
Whether you are a SaaS business, e-commerce based operation, marketing agency, operating an online conference or just an online entrepreneur, they have everything you need to get started right away with beautiful templates all ready to go!
Some of the key features they include are:
- Drag and drop editor
- 125 Ready to go, AI-powered, Mobile responsive templates
- Dynamic Keyword Insertion for SEM (Search engine marketing) campaigns
- ЅЅL еnсrурtіоn
- Popups & Sticky bars
- Custom Domain Names
- Clіеnt management аnd multі-usеr mаnаgеmеnt
Their Dynamic keyword insertion is pretty awesome.
It allows you to replace key words on your landing page with whatever the user is typing into their search engine.
For example if a user types in the word:
Pink Hoodies
Your landing page will automatically be replaced with the word “pink hoodies” in the areas where you place this dynamic keyword insertion feature.
The customization and creative uses of this is endless!
Unbounce also integrates with some of the most popular marketing apps like
- HubSpot
- Salesforce
- Marketo
- Zapier
- Wordpress
- Mailchimp
- And more!
Unbounce, one of the best landing page builders also have a unique featured called Smart Copy.
The AI actually does the writing for you so you can say goodbye to writer’s block and never start with a blank page again!
It comes with a chrome extension (free version available) where you can highlight any text on a page and it can expand, summarize, rewrite or even write for you! Pretty awesome!
With Unbounce, you also get access to over 100+ templates so you don’t have to start from scratch!
You can select from many of their beautiful templates and you can customize away for your business!
Unbounce Pricing
Included with all Plans:
- Unlimited Landing Pages
- Unbounce Apps
- Unlimited Popups & Sticky Bars
- Smart Builder (AI-Powered) & Classic Builder
All Prices in Yearly Payment:
Launch ($81 /month)
- 1 Domain
- 2 Users
- Up to 20,000 Visits
- Up to 500 Conversions
Optimize ($122 /month)
- 5 Domains
- Unlimited Users
- Up to 30,000 Visits
- Up to 1,000 Conversions
Accelerate ($203 /month)
- 10 Domains
- Unlimited Users
- Up to 50,000 Visits
- Up to 2,500 Conversions
Overall, Unbounce is an amazing landing page builder with tons of time-saving features and most importantly, helps you get more leads and clients to your business.
#2 - Leadpages
Cheapest Landing Page Builder
(Free Trial or Starting at $37 /month if Paid Yearly)
David's Take
Leadpages is probably the cheapest of the bunch and it’s a great landing page builder to get your feet wet in capturing leads. Leadpages is also an OG, one of the innovators in the game and they’ve been in the landing page game a long time. Don’t let the price fool you though – it comes with awesome features and just because it’s cheap doesn’t mean it’s not good. Awesome, cost-effective landing page builder without sacrificing quality!
Best For
Cost Effective Pricing
Price
Free – $74 /month
Annual Discount?
Yup!
Promotions?
14 Day Free Trial!
If you’re looking for the cheapest option then Leadpages is your best bet.
It gets you in the door of building a landing page and helps you get accustomed to building a lead generating web page.
And even with its cheap price it is jam packed with features.
Some of its premium features includes a CRM (customer relationship management), email integration, and dynamic text replacement.
With dynamic text replacement, a user might search for a term like:
Best Laptops
And your landing page will be populated with the term “best laptops”
They also have a super intuitive drag and drop editor so even the most beginners will be able to create something decent looking.
And if you want to go above and beyond “decent looking” you can start with one of their gorgeous templates, so you don’t have to create your own design!
Source: Leadpages
Here are some of the key features of Leadpages:
- 160+ Landing Page Templates
- Unlimited mobile friendly pages
- A/B Testing
- Social Media Integrations
- Wordpress Integrations
- Coming Soon Pages
They have more templates than some of their competitors and it’s also easy to design on their drag & drop editor.
Although some of the designs may not be as detailed as Unbounce, it’s still great to look at!
Plus, you also get many different types of landing pages, such as landing pages for:
- Opt-in Pages
- Sales Pages
- Thank You Pages
- Confirmation Pages
- Checkout Pages
And most importantly, Leadpages isn’t just one of the best landing page builders, but it is focused on getting you results.
In other words, getting you leads!
So they have a strong emphasis on sales, marketing and optimization so you can get as many leads as possible for your business!
Just check out some of their many optimization features!
LeadPages Pricing
All Prices in Yearly Payment:
Standard ($37 /month)
- 1 Site
- Unlimited Traffic & Leads
- Comes with Hosting & Domain
- Chat & Email Support
- No Option to Accept Sales & Payment Online
Pro ($74 /month)
- 3 Sites
- Unlimited Traffic & Leads
- Phone, Chat & Email Support
- Can Accept Online Payments
- Unlimited A/B Split Testing
Overall, Leadpages is a Monster in the landing page builder game, and have been around the marketing world for many years and will continue to do so.
If you want more leads and explode your business, then you can Go Here to Get Started with LeadPages.
#3 - Clickfunnels
Best Landing Page Builder for Marketers
(Free Trial or Starting at $80.84 /month)
David's Take
ClickFunnels is aimed at marketers to not only create landing pages, but also entire sales funnels. Great drag and drop editors, with nuanced sales tools so you can get every value out of your potential clients. Comes with awesome training and copy & paste funnel system, so you can copy anyone’s funnel and paste it into right into your own landing page.
Best For
Marketing & Sales
Price
$80.84 – $247.50 /month
Annual Discount?
Yes!
Promotions?
ClickFunnels is a staple when it comes to the marketing world and probably one of the best landing page builder if you are a marketer.
In fact, in my online marketing journey, it was the first landing page builder I used.
I wasn’t even aware that drag and drop website builders existed before ClickFunnels, so it helped me open my eyes to what was possible with new technology.
ClickFunnels is being used by over 100,000+ users every month so it’s a very popular option to build out a landing page
With CF you’re able to do way more than just use it as a simple landing page builder.
You have the ability to capture email and leads, but you can also create an entire sales funnel.
You can integrate 1 click upsells, so that when a client purchases a product, all they have to do to upgrade or buy an upsell is click one button and voila – they have purchased the upgrade.
One of the most unique things (the thing that I was first attracted to), is that ClickFunnels gives you the option to copy and paste other people’s funnels right into your dashboard.
So you don’t have to start from scratch!
And it literally takes seconds.
Source: ClickFunnels
They also have tons of templates to choose from and you can easily create a funnel in a very visual way.
And because they are sales focused, you can track all the stats of your landing page builder such as traffic, clicks, conversions and more!
You have the ability to split test funnels, so you can see which funnels or landing pages are working the best for your business.
All in all, a great system for marketers and businesses!
ClickFunnels Pricing
All Prices Below are Billed Annually
Basic ($80.84 /month)
- 20 Funnels
- 20,000 Visits a Month
- 100 Pages
- 3 Domains
- 3 Payment Gateways
- Email Support
Platinum ($247.50 /month)
- Unlimited Funnels
- Unlimited Visits a Month
- Unlimited Pages
- 9 Domains
- 9 Payment Gateways
- Priority Support
Overall, Clickfunnels is a top landing page builder especially for marketers looking for an edge in getting leads.
With the ability to copy & paste funnels and pages with just a few clicks, it’s definitely worth the money if your business can take advantage of all the features.
Awesome landing page builder in my book!
#4 - Ucraft
Best Entire Website Builder
(Free Version or Starting at $10 /month)
David's Take
Ucraft has a very user-friendly interface and comes with a ton of awesome features such as their easy to use drag and drop editor, designing tools, and logo maker. Offers pre-existing templates that look nice and are mobile friendly and they have a free version to test them out!
Best For
Full Website Building
Price
$24 – $249 /month
Annual Discount?
Yes!
Promotions?
Although they pose as a “website builder” you can essentially use their platform as a landing page builder. In fact, most of the builders I’m mentioning in this post, you can also double them as a website builder.
But you can use Ucraft to create extensive websites and base your entire business on it, or you can also use them to create simple landing pages as well.
One of Ucraft’s unique features is their logo creator.
Source: Ucraft
They have great training and videos on how you can create a beautiful logo with their drag and drop editor
It offers many powerful integrations, including popular apps like Zapier, Hubspot, Mailchimp, FB Messenger, Google Analytics and much more!
They have an awesome blogging platform and they have great training on creating an awesome landing page.
I love how beautiful some of their templates look
Source: Ucraft
The best part about Ucraft may be how you can gradually increase the use of their editor.
For example:
You can start off using Ucraft for their landing pages only.
But, if your campaign does well, maybe you can create multiple landing pages.
And if it continues to do well, you can create an entire website out.
All this without having to change editors and re-learn the entire process.
Ucraft Pricing
Ucraft has two different pricing structures:
One is for personal pricing
The other is for branded pricing which is used if you want to build white-labeled sites with your own brand and domain name.
They do have a free plan, but it’s usually not recommended for businesses or professionals.
Below are the Personal Prices, as I think most people will opt for these plans.
All Prices Below are Billed Annually
Pro Website ($80.84 /month)
- Unlimited Pages & Bandwidth
- Free Domain
- No Data Management
- Stripe & PayPal Payment Methods
- 15 Number of Products for eCommerce
Pro Shop ($247.50 /month)
- Unlimited Pages & Bandwidth
- Free Domain
- Digital Goods 1 GB Per File
- 50+ Payment Methods
- 1,000 Number of Products for eCommerce
Unlimited ($247.50 /month)
- Unlimited Pages & Bandwidth
- Free Domain
- Digital Goods 10 GB Per File
- 50+ Payment Methods
- Unlimited Number of Products for eCommerce
All plans come with a 14 day free trial!
Overall, cheap, effective landing page builder that does the job but may lack in a few features and doesn’t have much marketing forte.
But comes with awesome logo maker and great for full website building and not only just landing page building.
#5 - Instapage
The Easiest Landing Page Builder
($13.25 /month - Or $159 Yearly)
David's Take
Armed with a ton of great and unique features, Instapage gets a big recommendation from me as being one of the easiest landing page builders to use! But don’t let the easiness fool you – it comes jam-packed with features!
Best For
Easy Landing Page Building
Price
$199 /month
Annual Discount?
Yup!
Promotions?
Instapage claims to be “The World’s Most Advanced Landing Page Platform” and I couldn’t agree more.
Just to give you a brief glimpse on how advanced you can get, I’ll list just a few of the advanced features it comes with:
- 200+ Fully Customizable Templates
- Visual On-Page Collaboration
- AMP Landing Pages
- Custom Fonts
- Parallax Scrolling
- Custom Code Editing
- Form Builder
- Heatmaps
- Invisible reCAPTCHA
- And so much more!
And that’s just the tip of the iceberg.
Instapage probably has more features than any other top landing page builders on this list!
Source: Instapage
But just because their tagline is the “World’s Most Advanced” landing page builder, it doesn’t mean that it’s hard to use.
In fact, I list it as the EASIEST landing page builder 🙂
Visual On-Page Collaboration is probably one of the most unique features Instapages has.
They claim to be the industry’s first and only fully integrated collaboration solution.
You’re able to collaborate directly with teams and clients in real-time to review the design process of the landing page.
Source: Instapage
Instapage also uses AMP Landing Pages so that mobile pages load instantly which creates a better user experience and is also better for conversions.
Within the AMP framework, instapages allows you to A/B split test different AMP landing pages and claims to be the only builder that allows you to do so.
And if you don’t need all the advanced bells and whistles of Instapage, you can create a basic landing page, or use one of their 200+ templates to get started.
Instapage Pricing
Leadpage comes with 2 pricing structures and their “Converting” plan is a custom plan which you can request a quote by contacting their team.
But even with their “Building” Plan, you practically get an unlimited plan, more than most other landing page building plans on this list.
All Prices Below are Billed Annually.
Building ($199 /month)
- Unlimited Domains
- Unlimited Conversions
- Dedicated Account Manager
- Advanced A/B Testing
Converting (Custom Pricing)
- Heatmaps
- Custom Fonts
- 1 to 1 Personalization
- Global Blocks
The starting price for Instapage might be the highest on the list, but if you factor in all the features and how EASY to use this wonderful landing page builder is, then I would say it is worth the money.
If you want the 14 day free trial, then use my link to give it a try.
#6 - Shortstack
Best Landing Page Builder for Quizzes & Contests
($13.25 /month - Or $159 Yearly)
David's Take
ShortStack is a very unique landing page builder because it focuses on visitor engagement through quizzes, contests and giveaways. You can use their code to directly embed it onto your own website. A unique way of generating leads!
Best For
Quizzes & Contests
Price
$79 /month – $399 /month
Annual Discount?
Yes!
Promotions?
ShortStack’s unique selling point is that it helps you generate leads and customers through contests, giveaways, and quizzes
Source: Shortstack
You’re able to embed the code directly on your site so the users can see the form without going anywhere else.
You also have the option to display it as a pop up.
The downside of ShortStack and embedding it on your website, is you need a website to begin with.
And although you can create landing pages with ShortStack, it isn’t the best option if you want to create a full-fledge website.
ShortStack’s specialty lies in creating unique forms and engagement with these forms.
I also love their gamification options such as challenging visitors with a puzzle or a knowledge quiz to get engagement from them
They have tons of ready to go templates you can choose from and these can range from quizzes, contests, giveaways, games and many other forms.
Here are some of ShortStack’s stand-out Features:
- Exit Intent Popups
- Timed Popups
- Scroll Position Popups
- Landing Page Analytics
- Email Analytics
- Embedding
- And much more!
ShortStack Pricing
Leadpage comes with 2 pricing structures and their “Converting” plan is a custom plan which you can request a quote by contacting their team.
But even with their “Building” Plan, you practically get an unlimited plan, more than most other landing page building plans on this list.
All Prices Below are Billed Annually.
Business ($79 /month)
- 50,000 Views
- 10,000 Entries
- Website Embedding
- Random Winner Selections
Agency ($199 /month)
Everything in Business Plus:
- 250,000 Views
- 50,000 Entries
- Hashtag and Retweet Contests
- Campaigns to White-Label
Brand ($399 /month)
Everything in Agency Plus:
- 2,500,000 Views
- 500,000 Entries
- Dedicated Account Manager
- Unlimited Hashtag and Retweet Contests
- Management for Digital Rights
Shortstack overall, is a solid landing page builder if you’re looking for quizzes, contests and games.
Very niche, but also very useful if your business is in that direction.
#7 - Hubspot
Full Marketing Package
($45 /month - $3,200 /month)
David's Take
If you want the entire marketing package, then Hubspot might be a good choice to look into. They are like the Swiss Army knife of marketing tools – Email marketing, CRM, ad management, and of course landing page building. If you are already running Hubspot, you can check out their landing page builder for free!
Best For
Full Marketing Package
Price
Starts at $45 /month
Annual Discount?
Yes – Save 10%
Promotions?
Includes Free Tools
HubSpot gets a bonus appearance here, because although it’s not specifically geared towards landing page building, it offers it as one of its free add on software suites.
It’s one of the biggest names in online marketing and they offer landing page tools as well.
HubSpot includes mostly everything you need for your marketing needs, so I thought I would include here as a bonus landing page builder.
This is great for beginners because Hubspot comes with many step by step walkthrough tutorials to get started and easy to implement templates.
Even for more advanced users, Hubspot has many advanced analytic tools and testing software so you can have precision when it comes with tracking your traffic.
Source: Hubspot
Some key features of Hubspot
- Fully responsive pages on all devices
- A/B Split Testing
- Create personalized landing pages for individual visitors
- Popup forms
- Live Chat Integrations
- List Segmentation
- Create Beautiful Looking Landing Pages in Minutes
- And much more!
HubSpot Pricing
Hubspot’s Marketing Hub comes with 3 different price plans and all of them include their Landing Page Builder.
All Prices Below are Billed Annually.
Starter ($45 /month)
- 1,000 Marketing Contacts
- Includes Landing Pages
- Form & Email Automations
- Email & Chat Support
Professional ($800 /month)
Everything in Starter Plus:
- 2,000 Marketing Contacts
- Dynamic Personalization
- ABM Tools
- Video Hosting
- A/B Testing
Enterprise ($3,200 /month)
Everything in Professional Plus:
- 10,000 Marketing Contacts
- Teams in Hierarchy
- Predictive Lead Scoring for CRM
- Behavior Event Triggers & Reports
If you want the overall marketing package with a built in landing page builder, then Hubspot could be for you.
The all-in-one stop for everything marketing is Hubspot so you can’t go wrong with them!
The Best Landing Page Builder Summary
There are a few factors to consider when choosing your own best landing page builder:
- Ease-of-Use
- Features
- Price
The top priority for me, is ease of use followed by useful features like stats and seeing the conversions of the leads.
But everybody is different and we all have different businesses, so you want to select a landing page builder that’s specific for your needs.
I gave you all the info here in this post, the next thing to do is choose one you like and give it a shot.
So once again, here are my top landing page builder picks:
Unbounce – Best Over Landing Page Builder
Leadpages – Cheapest Landing Page Builder
ClickFunnels – Best Landing Page Builder for Marketers
Ucraft – Best Entire Website Builder
Instapage – The Easiest Landing Page Builder
ShortStack – Best Landing Page Builder for Quizzes & Contests
Hubspot – Best for the Full Marketing Package
If you want my suggestion, I’d say go with:
Unbounce is My Top Overall Pick!
I hope this post was valuable to you and helped you out in some way.
That’s always my purpose with these posts – to help you make a smart, buying decision and to bring value to your life.
Thanks for reading, and I’ll talk to you soon!
-David
For more reading check out the following posts:
- Head to Head with two of the most popular hosting
- An in-depth NameHero Hosting Review
- Creating your own course? Pick the best course creator
- Some awesome closed captioning services of your videos
- Check out my review of Siteground hosting
- Learn about the 5 levels of leadership
You can always go back home here.
Disclosure: I may receive affiliate compensation for some of the links in this post at zero cost to you if you decide to purchase a paid plan. These are products that I personally stand behind.
This site is not intending to provide financial advice. This is for education only.
You can read our affiliate disclosure in our privacy policy and terms.
David Chun
I love to write, teach and try to add as much value to other people as I can. With 20+ years experience in blogging, online entrepreneurship and digital software, I hope I can provide some light for you & my wish is to inspire. I hope I can help forge your own path to a life of freedom – using all the amazing tools along the way.
The “Rebels” journey is about your journey of trailblazing away from the normal path. It’s about you finding freedom, whatever that means to you.
My mission is always to serve. I hope these posts can provide some kind of service to you – no matter how small it is, I hope to add value to you, my friend. With love & much appreciation.
