My EPIC Go High Level Review – GoHighLevel Review 2024 [Sickest CRM?]

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TL;DR – My Go High Level Review
Quick Summary:

Go High Level Review Logo

Just try it out free. It drastically changed my business around and I was able to remove 12+ apps with just one small monthly payment.

My Rating
4.8 out of 5.

Go Here To Get a Free 14 Day Free Trial of High Level

What I dislike about High Level (Cons Summary):

If there’s one downside about Go Highlevel it would be that it offers so many stacks of technology that it has a bit of a learning curve.

And not every business will need all the features of HighLevel.

So you can focus on only the products you need and ignore the rest.

You can use it however you want.

But in order to help ease this steep learning curve, High Level has many training videos and quick-start guides for new users to help them learn the ins and outs of their fantastic tool.

For me, I like to use the best tools available at my disposal, regardless of price. I don’t like to use cheap products. I’d rather pay the extra money for a more premium product.

Go High Level is an exception to this because even though it is an ultra premium product, they aren’t charging absurd prices as some other CRMs do (*cough Hubspot *cough)

What I like about High Level (Pros Summary):

Everything else. I love this thing, seriously. Continue reading to find out why.

What is GoHighLevel?

Go High Level (sometimes referred to as Gohighlevel, High Level, or GHL) is the ultimate Swiss army knife for business owners, marketers and marketing agencies.

As an agency owner myself, I know how many different sales and marketing tools you need to have your business up and running.

And honestly, it’s such a headache keeping track of dozens of apps that are used for different purposes. And some even do the same thing! So there are tons of partial crossover that you have to pay full price for.

Only if you can somehow combine all these tools into one umbrella company…

Enter Go High Level Stage Left.

It combines the power of 20+ different tools in just ONE app.
Go HighLevel is an all-in-one digital software Giant.

When I first heard about Go High Level, I got goosebumps. It was a true epiphany moment for me.

I was just browsing around the web when I stumbled across a marketing agency talking about the software.

They said they were SOLELY using the software for all their marketing needs and got rid of nearly 10 other software subscriptions they had because Go HighLevel replaced it ALL!

I thought this must be too good to be true.

So after hearing this, I immediately signed up for the Free 14-day trial.

I was literally pumped with adrenaline as I was checking out this massive Go High Level CRM software.

Well, I thought it was a CRM (Customer Relationship Management) or an email marketing tool, but it’s much, much more than that.

After checking out the power of this CRM/Funnel Builder/Page Builder/Opt-in Page/Everything Tool, I fell in love with it. It was match-made in Heaven. Sorry ClickFunnels I cheated on you.

It is a huge game-changer to help your business.

It also includes white-lableing, so you can provide reports to your clients with YOUR brand name on them, and they won’t even know that it’s a third-party app!

Additionally, they allow you to white-label their Mobile App too!

Imagine how impressed your clients would be if you provide them with a fully functional software for their reports AND a mobile app!

Did you have your “aha” lightbulb moment yet?

If so, you can start free here:

If you want more detail on High Level, you can continue reading the best GoHighLevel Review on the internet…

GoHighLevel Review: Who Is It For? Read this Part to See if It’s Right For You

If you own an e-commerce business, then it might not fit into your business model.

If you run an eCommerce store, you’re probably using Shopify or Woocommerce or Bigcommerce, and even though GHL has these integrations (you can also use Zapier), you still should be spending a lot of your time on your eCommerce platform.

Besides that, GoHigh Level should fit you well if:

  1. You’re using any of the software that I listed above. GHL will simplify your life and cut down on costs by combining all these marketing services.
  2. You are an agency owner, digital marketer, affiliate marketer, freelancer, consultant, coach, or sell digital products then this is the perfect system to manage all your lead generation needs. This is also for you if you’re into SEM, SMMA, or use Social Media Advertising. It gives you everything you need to run these types of businesses.
  3. You sell your own online course and digital products, then GHL comes with its own membership site, funnel builder and email autoresponder.
  4. You want to be on the cutting edge of technology (I love using the latest and greatest) and do not want to be obsolete, then this is for you.
  5. You want to reduce your subscriptions, save money by paying a fraction of what you would with other software, cut the fat, and keep everything simple, then this is the ideal solution for you.

The ideal user would be for agencies to sell their products or services.

If you fit in any of these categories, continue reading my Go High Level Review.

The TLDR of My Honest Go High Level Review:

Really try it out for 14 days and see if you like it or not.

It’s free so you don’t have anything to lose, except a little bit of time.

You won’t regret it!

I truly believe it’s a tool of the future, and I won’t be surprised if many businesses start switching to High Level.

Go High Level makes it extremely easy to see all your data at a glance, and makes it super easy to offer marketing services online (or any other digital product) while removing the need for 15 different other apps.

You can get insanely detailed with the Go High Level CRM, but simultaneously, you can keep it super simple, so that even first-timers can set up their systems in no time.

High Level: What can you use it for?

So makes this software so amazingly good value for the money?

And does it live up to the hype?

What does Go High Level even do?

Here’s the problem Go Highlevel solves.

Imagine this.

You’re running a local business marketing agency.

And you need 14 different tools to function.

Here are the tools you’re using:

Hubspot for CRM Tools & Pipeline Management$45 /monthly
Clickfunnels for Sales Funnel Software$97 /monthly
Squarespace for Website Builder$16 /monthly
ActiveCampaign for Email Marketing$29 /monthly
LeadPages for Landing Page$37 /monthly
TypeForm for Forms & Surveys$25 /monthly
Tracking & Analytics$49 /monthly
Calendly for Appointments & Booking$8 /monthly
WPX Hosting for Website Hosting$20 /monthly
Kajabi for Online Courses$119 /monthly
2 Way SMS Marketing$99 /monthly
Call Tracking$95 /monthly
Workflow Automation$169 /monthly
Reputation Management$299 /monthly

Total: $1,107 /month!

Now, think about combining ALL of these apps into just one single app.

And having only one monthly payment.

That’s what High Level does as a marketing software.

Oh, and by the way, I calculated these using the lowest priced tiers.

In reality, digital marketing agencies will be using the highest priced tiers.

So, in actuality, this Go High Level marketing platform will save you a lot more!

Go Highlevel is EVERYTHING you need in one platform!

It is THE ultimate tool for any marketer, agency owner or if you’re starting a new online business.

The software will help you boost your conversion rates and increase sales by building your very own personalized marketing funnels.

You can then use these funnels to track and analyze your marketing campaigns, optimize them for better conversions and scale them up for greater profits!

One “App” to Rule Them All.

GoHighLevel One App

But that’s not all…

Here’s a list of go high level tools:

  • CRM (Customer Relationship Management)
  • Funnel Builder
  • Email Marketing Platform
  • Drag and Drop Website Builder 
  • SEO Agency Tools
  • Business Automation
  • Client Retention Tool
  • Website Hosting
  • Homepage Creator
  • White Label Software
  • Client Acquisition 
  • Lead Automation 
  • Saas Builder 
  • Revenue Tracking 
  • Reputation Management 
  • Client Fulfilment software 
  • SMS Marketing
  • Membership Website
  • Call Tracking
  • Pipeline Management
  • Calendar Booking
  • Survey Builder
  • Call Recording
  • And Much More…

So, it’s like ClickFunnels except on massive steroids.

Because Gohighlevel integrates multiple softwares into one.

Compared to Clickfunnels, Gohighlevel allows for much more flexibility and has much more use cases (see the full comparison below)

As I said, Gohighlevel is an all-in-one monster of a digital machine, and it’s probably like inventing a newer type of drug where you get all the gain with no side effects.

And that’s not even everything.

The list of Gohighlevel features is so long, that I can’t even list them all!

More details on the features later, but first let me show you how it can help your business.

How it Helps Your Business

Let’s compare two real-life businesses:

#1 – Scenario One:

This business knows their exact numbers because they are using GoHighLevel.

They know with consistency that if they spend $2,500 a month with your business, they will profit $15,000 a month. This would be a 6x ROI.

They can show their clients the exact numbers: the number of conversions, the Lifetime Customer Value, the pipeline value, the followup messages, appointment percentages and everything else.

#2 – Scenario Two:

This business tells their client that they can “rank them #1 for their main keyword on Google.” Something like “towing El Paso” for their towing company.

They spend the same $2,500 a month.

But because they can’t see what’s going on, and don’t see the exact numbers, they don’t know their ROI, they might not renew their contract because they don’t trust your business.

If you had to choose between the two businesses to do business with, which one would you choose?

Know your numbers, know your business.

If you don’t know your numbers, you don’t know your business.

Go HighLevel lets you track all your numbers under one dashboard, including:

  • Calls
  • Emails
  • Texts
  • Leads
  • Appointments
  • Sales

It shows clear-cut proof of the results you are bringing to your clients!

It closes the gap between your marketing and the result you are getting for your client.

Plus, it shows all the hard work you are doing, while staying transparent so you can earn the trust of your client.

How GoHighLevel Became Part of My Business

Like the usual online business owner and digital marketer, I rely on digital tools for my business to function.

As I was going through my spreadsheet of how many tools I use and how many subscriptions I had to pay for every month, I was paying for over 30 different tools!

The cost accumulated into thousands of dollars every month!

I thought this was getting out of hand.

So I started eliminating software that was not essential for my business.

It was hard at first, letting some of these tools go, it felt like choosing which kid to get rid of, but I had to start eliminating them.

And slowly one by one I started getting rid of them. And it’s either I got rid of them completely, or I looked for cheaper alternatives.

And as I was searching for some alternatives, like Clickfunnels alternative, for example, when I accidentally stumbled upon a marketer’s content that brought my attention to the beautiful tool called High Level.

It was like an answer from the Universe – serendipity at its finest.

It was the perfect solution!

Everything I was looking for!

I could remove nearly all my subscriptions and just have one payment of $97 /month!

What a Godsend!

And it’s one of the reasons why I’m writing this Go High Level Review, to help you do the same!

Of course, there are some limitations to High Level, which I will speak about later in my review.

But Go High Level has seriously saved me THOUSANDS in subscription costs.

We’ve been able to save time, energy, and multi-tasking from one software app to another.

That’s why I wanted to write this go highlevel review with full transparency and honesty so that it can help you make a decision on whether or not High Level is for you.

Features of GoHighLevel: I Use Gohighlevel For These Top 10 Things

Here’s a list of the complete features:

#1 – Email Marketing Automation

Go Highlevel offers numerous levels of marketing automation:

  • Email Marketing Automation
  • Social Media Automation
  • SMS Automation

Just to name a few.

Email automation can be customized just like any other email marketing tool like Activecampaign or Convertkit.

This means you can design your own emails, structure the follow-up messages, manage the campaigns, send mass emails, and measure the results such as open rate, clicks, and more!

It’s a super organized way to follow along your customer’s journey and see accurate data, so you can make tweaks to your sales process.

And with email marketing, after seeing what works and what doesn’t, you can set your messages so you can drive better conversions for your products and services.

GOHighLevel Marketing Automation can automate repetitive tasks in your marketing process, like sending follow-up messages to customers at different stages of their buyer’s journey.


Step #1 – Send a Welcome Email
Step #2 – Send Product Demo
Step #3 – Send More Info About the Product
Step #4 – Send CTA

Another Example, using Cross Marketing Automation:

  1. Capture Email and Schedule for Webinar
  2. Send Reminder SMS Text messages for the Webinar.
  3. Send Follow-up Emails and SMS after Webinar, if Client didn’t buy.
  4. Send the rest of the follow-up Email sequences.

Go Highlevel Workflows

Each workflow automation has its own internal tracking parameters, so you’ll have the exact numbers for each channel.

And of course, you can set these emails to go out at a specific time and even set the time according to the customer’s location.

#2 – Funnel Builder & Landing Page Builder

You can use amazing one-click templates inside of your Gohighlevel account to create beautiful and high-converting landing pages.

You can even split-test the different landing pages to find out which one converts better!

Gohighlevel Split Test


Normally without a split testing feature, this would happen:

  • Track the conversions over a month
  • Make adjustments
  • Wait a month and see if the adjusted page outperforms original
  • Rinse & Repeat
  • Spend months finding out what works best

But with Go High Level’s split test feature you can:

  • Build 2 versions of your landing page
  • A/B test them, simultaneously
  • See in real-time which one is working better
  • Test many iterations
  • See which one converts highest, in a matter of a few weeks

You can make much more money by adding split testing to your marketing strategy!

Oh, and did I mention that it’s a Drag and Drop Landing Page Builder?

Go High Level Templates
Awesome templates!

No messing around with HTML or CSS.

What you see is what you get!

#3 Go Highlevel CRM and Pipeline Management

One of the beautiful things that gohighlevel offers, is its integrations.

Go High Level integrates with many of the popular CRM and Pipeline management systems such as Pipedrive, Salesforce, and many others.

And because all your data is flowing from all these other connected platforms, you can see the big overall picture under just one Gohighlevel dashboard.

No more logging into other systems, to see your data!

Gohighlevel CRM helps you see your data even when on the go.

It’s available on mobile devices and even includes its own app (which you can white-label and send to your clients!) so you can track leads, manage accounts, and see your pipelines even when you’re on the go.

With a responsive design, it works great on nearly all phones, tablets and desktops.

#4 – Booking and Appointment Management

The booking feature is just what it sounds like:

It helps set appointments with clients or potential clients.

It allows Google calendar sync so it fits nicely into my daily tools.

Go High Level Review Bookings

You can also share calendars with your clients so they can see all your available time slots.

I used to use Calendly and Oncehub (formerly ScheduleOnce) so that clients could set calls with me, but switching to gohighlevel allowed me to use their Booking system instead.

This gohighlevel feature helps reduce my cost for these booking subscriptions.

Although it doesn’t cost much per month, these small Booking subscriptions can add up.

That’s why I’m so excited to share Go HighLevel with the world and why I’m writing this review of gohighlevel.

You can easily embed the book and appointment tool into your funnels or your landing pages so that it’s all integrated.

It’s an awesome GHL feature!

#5 – Go High Level SMS Marketing System

The SMS feature allows you to send texts to your clients through mobile.

This is a great way to integrate multiple touch-points and mix it with your email follow-ups.

In the GHL dashboard, you can view and reply to messages directly in the software.

You can view the text delivery reports as well.

The app comes with a visual editor so you can actually see what it’ll look like when it is sent to your prospect. It even has a phone screen to the right-hand side as you’re typing so you can see exactly what it’ll look like

GHL Text Composer

You can also monitor your client’s progress as they go from prospect to buyer, and you can see the date of the SMS messages as well.

The most popular way to integrate text messages is through a Twilio account.

Due note that any integration with text messages will cost you extra money.

With Twilio, it will cost you an additional $ 0.0079 per message to anyone in the United States.

But this cost is definitely worth it if you’re generating extra leads through SMS.

But the best part?

You can see all your messages, including SMS, and social media messages all in ONE dashboard.

I’ll talk more about this later in the Unique features section.

But I think it’s one of the best features of using gohighlevel for your agency IMHO.

#6 – Review Request

Interwoven into Highlevel’s CRM Reputation Management, you can manage feedback and reviews for your customers or even your own business.

Within GHL’s software is also a Review Widget.

You can use the review widget to send a “Review Request” to your customers, to nudge them into writing a review for your business on whatever platform you choose!

Go High Level Review Request

For instance, if you want more Facebook reviews, you can have it ask to send out review requests automatically. A message goes out through automation to your clients requesting a review on Facebook.

And if you have this White-Labeled, your clients can ask their customers for reviews on their service, so they can increase their bottom line even more!

#7 – GHL’s Content Management

This is one of the features that I don’t actually use.

I just use my blog that you’re reading this one, which is WordPress for all my CMS needs.

But if you want to use it, go highlevel’s CMS isn’t too shabby at all.

CMS stands for Content Management System and it’s a place to manage all your content within one integrated place, the most popular CMS in the world being WordPress.

Go High Level’s system allows you to create, edit, approve, publish and host all your content within their software.

Here are the complete features of their CMS:

  • Create new posts in just a few clicks.
  • Scheduling posts
  • Edit older pages
  • Create, edit, approve and publish options.

#8 Analytics & Reporting

Of course, every CRM and Pipeline system will come with reporting and it’s no different with GHL.

The difference here is that Go High Level has lots of features that many CRMs do not have.

Compared to other software, GHL provides you with detailed reports from your social media campaigns, call reports and appointment reports.

These include data from both Google Ads and Facebook Marketing.

The reporting is also split into mobile and desktop data.

It also includes something similar to heatmaps where you can see what visitors are doing on your website, how they got to your site, and how much time they spend on the site.

Reporting isn’t just for agency owners either.

With their white-labeling feature, you can also provide your clients with the same reporting that you get.

That’s why I use highlevel as my favorite CRM. Because it doesn’t just provide MY business with reports, it also sends them to my clients automatically.

#9 – Membership Sites

helps you create your own online course without getting a third-party service like Teachable or Thinkific.

You can use go Highlevel to create membership sites and if you want to migrate your membership site to gohighlevel, you’ll also be reducing another subscription that you won’t need anymore.

The dashboard is very simple, something you would find with Teachable or Learnworlds and you would have the power to use their visual editor to build out your course.

Some other features of GHL’s membership site:

  • Customize the design of the landing page
  • Video content uploads
  • Include snippets and previews of your online course
  • Course outlines
  • Add your own domain so it looks like your own software

You get the complete Go High Level membership package, just by signing up with their Gohighlevel Agency Start Account.

#10 – Copy & Paste Funnels and Automations

This should honestly be higher up the list, maybe top 3.

But one thing that I liked about ClickFunnels is you can share your entire funnel with one click to anyone you like.

Same thing with ActiveCampaign. You can share your entire automation funnel with a URL and anyone can import your entire automation right into their account.

Well, you can do both with GHL. These are called Go High Level “Snapshots.”

Go High Level Reviews - Snapshots

You can not only import funnels from one High Level account to another High Level account, you can also import them directly from Clickfunnels.

You can also share automations with other High Level accounts too.

Go High Level Review: My favorite Gohighlevel features and what makes it Unique

As you can tell, Go High Level has changed the game for me.

Let me tell you MY favorite features and some unique features that no other marketing software provides.

My favorite features:

#1 – Email Marketing Follow-ups and go High Level CRM integration – All-in-One

This is how my business looked like before GoHighLevel:

  • I would create sales funnels with Clickfunnels.
  • Then I would craft email automations with ActiveCampaign
  • I would use Calendly to set up my appointments
  • I would use Twilio for SMS marketing
  • I would blog on a separate website using a drag and drop builder
  • I would use Google Analytics to see website stats
  • And I would manually create custom reports for my clients every month

That’s six different tools!

After using GHL, I do all of this within highlevel:

  • Create sales funnels inside the Highlevel platform
  • Use the High Level page builder to capture leads
  • After the lead gets into the system, I use the GHL email automation for follow-up emails.
  • Use their integrated SMS and voice calls to send text messages
  • Have leads book their appointments that are included in the platform
  • Gohighlevel allows you to connect to Google Analytics, so you don’t have to leave the dashboard
  • It also has a white label feature, so you don’t have to create manual reports for your clients anymore

So all of this was under one tool, and I didn’t have to switch back and forth between the many different apps.

It’s seriously one of the first-ever all-in-one platform for everything you need in the digital marketing space!

#2 – White-Labeling

This is another favorite of mine.

With their Agency Unlimited Account, high level allows you to White Label and brand your desktop app.

And you can send the dashboard directly to your clients, so they can see all their numbers including:

  • Pipeline Value
  • Leads
  • ROI
  • etc.

They can also consolidate their messages into one system including Facebook messenger, WhatsApp, Instagram and many more!

Your clients will have no idea you’re using the gohighlevel platform because there’s no way to tell!

You’re able to use your own custom domain to mask the Go High Level platform.

You’re also able to build funnels for multiple customers and use your white label to create the automation for them, just like you for your own business!

This means that you would build your client’s entire funnel all within the system, and they’ll be able to see everything within their dashboard.

GoHighLevel also offers desktop or mobile apps.

If you also want to white-label your very own mobile app version of GHL, then you need to upgrade to their highest tier.

But to your clients, this will look like your very own proprietary mobile app that you can’t even purchase on app stores!

This type of all-in-one marketing solution is why I think High Level is the perfect platform for agencies who want to make more money with their business!

#3 – All-in-One Messaging System

Aren’t you sick of having many different social media and communication platforms and checking each individual message one at a time?

One of my favorite features of gohighlevel is their incredible All-in-One Messaging.

What I mean by this, is this:

You’re able to point your messages to ONE dashboard to see ALL your social media messages without having to switch back and forth to see all your marketing messages.

They even give you the ability to integrate a live chat feature within your landing pages, for even better communication.

So it really is a full suite platform for agencies!

GoHighlevel Review 2024: Integrations

So if you don’t want to stop using your other digital marketing tools, you can simply integrate them with GHL.

GHL will help you manage pretty much any tool using Webhooks and Zapier.

As you probably already know, Zapier is the go-to app to connect one app to another app.

It’s the industry standard and it’s what I use for many of my applications.

But with GHL, for most widgets, you don’t even need to use Zapier, because integration comes right out of the box.

Some of the many integrations of Go HighLevel:

  • ClickFunnels (directly import funnels)
  • Calendly
  • Pipedrive
  • WordPress
  • Mailchimp
  • WIX
  • Leadpages
  • Facebook Messages
  • Instagram Messenger
  • Facebook Ads
  • Google Ads
  • Twilio
  • Zoom
  • Stripe
  • Paypal
  • Jotform
  • SurveyGizmo
  • Google My Business
  • WhatsApp
  • Shopify

You can use the platform for many more features that I’m sure I left out!

GoHighLevel also comes with training that’s offered by their support team.

You can also get involved in the community as well.

Go Highlevel Review: Pros and Cons

What Makes GoHighLevel My Favorite Agency Tool? (GoHighLevel Pros)

  • Saves Money

As I have mentioned before, I used to have subscriptions to over 30+ apps and multiple software stacks and it was getting out of control.

But, even just GHL’s Agency Starter Account offers all the features of most of these apps that I was subscribed to.

I switched over my CRM (Customer Relationship Management Software) and automation fully to Go High Level and it basically does the same thing but without having to switch back and forth between different apps.

Here’s what I migrated over to High Level:

  • Gohighlevel funnel builder
  • Landing page builder & Sales Funnel
  • Booking system
  • SMS Marketing
  • Go High Level CRM
  • Email Marketing & Automation
  • Client Reporting Software
  • Pipeline

And I’m sure I’m leaving some stuff out!

Just by replacing these apps, I was able to save $1,000+ a month!

You can also integrate gohighlevel to save you tremendous amounts of money as well!

  • Saves Time

I used to have to switch back and forth between different apps to get different data.

But now that it’s all integrated into one dashboard, there’s no need to do this!

GHL has both a desktop app and also a mobile app so I can even check data even when I’m away from my main computer.

One of my favorite features is the all-in-one integrated messaging system, so I’m not losing those small little time gaps it takes to switch between different messaging apps.

  • It Removes Complexity and Makes Everything Simple

I was recently listening to Alex Hormozi’s advice on keeping it SIMPLE, and this just resonated with me:

Fancy Fails.
Simple Scales.

He has an awesome YouTube channel on business, marketing and sales, that I highly recommend to level up your marketing company.

That’s why I went through all my subscriptions to cut down the fat and keep everything stupid simple.

And Go High Level has been a Godsend to help me cut down and keep everything neat and tidy in one place.

Please keep your business simple!

You cannot scale complexity, so be smart and be more efficient!

My Go High Level Review so far since I started using it:

It’s really amazing, go get it now, if you haven’t already (it’s free to try).
I’m loving it and I can’t believe more people don’t know about this!

Go Start Your Free 14 Day Trial to Help You Get Started in Simplifying!

GoHighLevel Cons: Things I Didn’t Like

  • Not the easiest to use. Comes with a learning curve.

One of the biggest cons of Gohighlevel is that it’s not that easy to use.

If you’re used to marketing automation and have experience in CRM, then the transition is very easy.

But for beginners, there is a learning curve.

Just because you have a powerful tool in your hands, High Level won’t turn you into a Top Tier digital marketer overnight. You still have to put in some work to develop this skill.

But, it’ll help you become a lot more efficient than with any other agency tool I’ve come across.

It’s like using a drill versus a screwdriver. One is much faster and more efficient.

But just because you have an electric drill, doesn’t mean you’re a good carpenter. You still have to develop that separate skill.

For those that need help with getting started, I’ll be making a tutorial shortly that’ll help even the very beginners become a pro in a very short time.

  • Another minor con for me, is that it doesn’t integrate with LinkedIn (yet).

I use LinkedIn for a lot of my networking and outreach, but you can’t get the messaging data directly into Go High Level.

Hopefully, they can make this feature available in the near future.

If you want to use this feature, you can probably use Zapier, but I haven’t had the chance to start using it yet.

How to Use Go High Level For Your Agency

So we’ve covered much ground within this GoHighLevel Review and went over a lot of its functionality.

But how can we actually use it and get the most from it?

There’s usually a high cost of marketing so we want to be able to get the most out of our tool.

And we can do this by using an all-integrated software like gohighlevel.

Here’s how you can use it to catapult your ROI:

#1 – Generating Leads

With Go High Level you’ll be able to capture leads using their drag & drop landing page builder.

It’s similar to ClickFunnels, but it’s not just a landing page builder, High Level also functions as a sales funnel builder.

Using the Go Highlevel software, you can create one-click upsells and downsides with just a few clicks and it’s all done visually, so you don’t need to know any code.

Go High Level Landing Page Builder

All you have to do now, is direct traffic to your landing page, capture their email and use their email automation system for follow up emails.

But what if you want to test two different landing pages to see which one captures more emails?

You can achieve this with Gohighlevel using their split test feature.

You can see which landing page, is performing better in Real-Time, so you don’t have to wait a month to test another page, like how some gohighlevel alternatives function.

So how do we get traffic to our landing page?

#2 – Google Ads & Facebook Ads Integration

With Facebook or Google Ads, you’ll be able to drive traffic to your landing page.

The good news is, GHL integrates directly with these two ad platforms, so you can see your data like how much you’re spending and how many leads you are generating at a glance within one dashboard.

What happens after you capture your lead’s email?

#3 – Email Automation, CRM & Pipeline

After you capture their email address, you can then send out automated emails through GHL’s email automation system.

GoHighLevel Reviews - Automation

You can schedule as many emails as you want and you can use a future date to send these emails out.

Starting with a welcome email to the potential client, you can also incorporate pure content emails that just add value to your client’s business.

You can also customize the design and feel of each email using Go HighLevel’s visual email designer.

And now that you’ve got your client into your pipeline, you can witness the journey of your clients.

You can actually see from a bird’s eye view how they came into your funnel and where they made a purchase, making you their official client.

You can also see how many clients you have in your pipeline and attach a dollar figure amount to see how much your pipeline is worth.

Go HighLevel Stats

This way you can easily calculate the LTV or Lifetime Value of your customers.

#4 – SMS Marketing

Not only can you follow up with your clients using email, but you can also follow up with a text message.

With GoHighLevel you can integrate with Twilio and their services will allow you to send text messages to your clients.

So you now have multiple touchpoints with your leads, thereby increasing the likelihood that they’ll purchase from you!

#5 – Booking System

After you provide them with great information through your emails and texts, you can send them a link to book an appointment with you or your team.

GHL has its own booking system, so you can easily use it to integrate with your Google calendar to set up appointments with your leads.

And if you want, you can integrate Calendly with GHL, so you don’t have to migrate all your booking settings manually.

#6 – Reporting for Clients

After your lead makes a purchase, they now have become your client!

Congratulations on the sale!

Now, if you went with Agency Unlimited Account, you have the power to White-Label their software, add your own domain so that it looks like your own proprietary software and send your clients to the report page.

They’ll be super impressed!

You are giving the same data to your clients as you see yourself, but it’s all under your own logo and design!

This is one of my favorite features.

#7 – Review Request

After the client has been with you for some time, it’s now time to ask them for a testimonial or a review.

You can do this automatically through High Level’s review request feature.

You don’t even need to follow up with them manually because it’s just set and forget!

You can ask for reviews through multiple channels, and you can choose which channel you want a review from.

For example, if you want a review on Facebook you can ask for a review on that channel.

If you want a review on Google, you can do that also.

#8 – Pipeline

And because your client is now in your pipeline, you can see the value of your pipeline and the value of your clients, so you have a precise picture of how much your business can generate.

And because you know your LTV, you can adjust your advertising budget accordingly.

You accomplished ALL OF THIS, with one tool!

How cool is that!

Setting Up High Level

I’ll be coming out with a walkthrough and a setup post soon, but in the meantime there are many tutorials by the gohighlevel team themselves that walk you through how to set up your account.

Here’s how to connect your domain to High Level:

YouTube video

Here’s how to build pages that load quickly:

YouTube video

Here’s how the Workflows work:

YouTube video

GoHighLevel Alternatives: How does it compare to The Competition?

Let’s compare Gohighlevel with some of its competitors. But, IMHO GHL has so many features packed into one package that it pretty much has a blue ocean.

Let’s take a side-by-side look at some of the software it replaces.

Go High Level Funnels vs Clickfunnels

One of Gohighlevel’s core functions is that it’s designed to help agencies consolidate all their digital needs into one, comprehensive solution.

Whereas Clickfunnels is known for its funnels as the name implies.

Let’s compare some aspects of these two applications.

Go High Level Funnels vs Clickfunnels: Functionality Comparison

Clickfunnels only focuses on funnel building and upselling.

It does integrate a membership site and affiliate portal, but it’s not the best and it’s something that they’re not known for.

CF (Clickfunnels) also has many beginner-friendly templates you can use, so you don’t have to create your landing pages and funnels from scratch. You also get an A/B split testing feature that’s critical for conversions.

You also get tons of videos and training, some from the founder, Russell Brunson himself (he has some awesome marketing books).

But check this out:

You can import your funnels from clickfunnels directly into Go High Level!

High Level does everything that CF does, but you get so much more features with it and it’s much more simple.

Go High Level Funnels vs Clickfunnels: Customer Support Comparison

From personal experience with ClickFunnels, their support isn’t the best. They often reply late and redirect you to articles that oftentimes don’t answer the question.

GoHighLevel’s Team is awesome so far. Support tickets are easy to create and it’s easy to get in touch with their team through multiple channels.

Both platforms have email and chat support, but GHL goes the extra mile and offers video support.

In order to get video support from ClickFunnels, you need to opt-in for their $2,500 plan or their priority support!

So you get far value with the Go High Level App, even at their Starter plan.

Go High Level Funnels vs Clickfunnels: Pricing Comparison

Clickfunnels pricing starts at $97 /month.
Go High Level’s pricing also starts at $97 /month.

The difference is, in order to even match the level of Go High Level features you would need to purchase Clickfunnel’s $300 monthly plan. And you would still be behind a lot of High Level’s features.

You also need a separate app for CRM, email automation, SMS marketing and many more when using CF.


Total dominant win for GHL. When you would normally pay $300+ with ClickFunnels with fewer features, you can use High Level’s basic plan and have numerous more functionality and is way more simple to use.

While CF, used to be a pioneer in the industry, they have fallen behind in recent years.

It’s like comparing a computer built in 2001 vs a supercomputer built in 2024.

Honestly, there isn’t anything that Clickfunnels does that’s better with High Level Software.

You get far better value with the High Level App:

Go High Level CRM vs Hubspot

Go High Level vs Hubspot: Functionality Comparison

Hubspot is a CRM and autoresponder at its core.

High Level is both of these and has a dozen more features.

Hubspot lacks the appointment rescheduling feature, which is included with Calendly, but it’s also offered with GOHIGHLEVEL.

No need to connect Zapier just to use this feature.

With High Level you’re also able to send SMS without relying on third-party apps.

Not only can you send sms and emails, but you can also send voice messages as well with HighLevel.

In order for most integrations to be possible with Hubspot, you would need to use Zapier. And that means using Zapier for a ton of apps, which would drive up your cost.

High-level has most of these apps integrated directly into their system, without using additional Zaps!

Go High Level vs Hubspot: Customer Support Comparison

I would say they are tied in this category because both customer support systems are very good.

Hubspot has phone, chat and email available and you can even connect with their support team on Twitter.

Go High-Level has 24/7 email and chat support as well as a Facebook community. And they offer migrations as well.

Go High Level vs Hubspot: Pricing Comparison

Hubspot starts at $45 a month for 1,000 contacts, but their pricing can get
real expensive.

I mean like, paying an employee salary expensive.

Some business owners claim to pay $45,000+ a year just for the CRM function of Hubspot!

And if you’re a huge company that price might be in the hundreds of thousands of dollars!

Plus with Hubspot, if you add in all the other features like appointment rescheduling, SMS receiving and sending, funnel builder, landing page builder and more, you would have to pay an additional $1,000+ every single month compared to what high level can do.

You can get all the functionality of Hubspot, with GHL’s Agency Unlimited Account, which costs $297.

This is tremendous value when compared to the multiple thousands of dollars you might spend with Hubspot.


It’s clearly Go High-level.

You seriously cannot match its value for everything you are getting.

Go Highlevel gives everything agencies need to manage all their services under just one umbrella.

You’ll be able to make your agency into a superpower.

It’s pound for pound the best marketing tool I’ve ever used for my business!

Go High Level vs ActiveCampaign

Go High Level vs ActiveCampaign: Functionality Comparison

ActiveCampaign’s forte lies in email automation. It isn’t the best CRM, but you can also use it as one if you wish.

GO High Level also does email automation, but it’s also really good for CRM.

ActiveCampaign has many integrations built into its system, and I really like its email designer and builder.

With ActiveCampaign, you’re also able to share your email funnels and automations with other people. And you can import these automations directly into your own Active Campaign account!

But here’s the thing:

High Level can do the exact same thing!

You’re able to share your automations and emails with anyone and they can directly import it into their own GHL dashboard, called GoHighLevel Snapsshots.

Active Campaign also allows you to send SMS messages, but you won’t be able to receive messages.

This is a problem that marketing agencies solve by using HL.

Because with HL you’re able to receive messages as well as send them.

Plus, you’re also able to send Facebook messages, Instagram Direct Messages, WhatsApp messages, Google Chat AND you can also respond to every one of these platforms as well!

Go High Level vs ActiveCampaign: Customer Support

Activecampaign’s support isn’t on par with GoHighLevel’s support.

ActiveCampaign provides email and chat support with all their plans, but phone is only available with their Enterprise plan.

With High level, you have access to chat, email, Video support with Zoom, migrations and also a Facebook community they have created.

Go High Level vs ActiveCampaign: Pricing Comparison

The cheapest price you can get on ActiveCampaign is $15 a month for 500 contacts.

But with this plan, you get limited functionality and you miss out on a lot of their CRM features.

Go High Level’s CRM starts at $97 but includes more than just its CRM, it includes everything I talked about in my GoHighLevel Review so far.

So for the value, GHL is by far the better bang for the buck.


GoHighLevel by a mile.

If you just want to collect emails, and want to limit yourself to 500 people, then you can use ActiveCampaign.

But then again, you need to pay for all the other tools that come with Highlevel by default.

If you want the full package and the best marketing deal on the planet, then Go High Level CRM is the answer.

Go High Level Support

I’ve mentioned a ton about Go High level’s support above, but I’ll give you a summary of their awesome support:

  • Chat
  • Email
  • Video support through Zoom
  • Migrations
  • Facebook Community

Plus, check some of the TrustPilot reviews below to see how awesome not just their software is, but also their support team!

TrustPilot Go High Level Reviews

GoHighLevel Pricing Plan: How Much Does it Cost?

Gohighlevel Pricing Plans

As I mentioned before, the value of all these is over $6,972 /month! And that’s just for the Starter Account!

Let’s go over the pricing in detail.

Go High Level Pricing is divided into three different accounts:

Agency Starter Account
Agency Unlimited Account
Agency Pro (Includes White Label Mobile App + Custom Zap Upgrade)

Let’s go into detail about what each Account type offers:

Agency Starter Account Pricing

$97 /Monthly
$972 /yearly

You’re limited to one account, but it’s great to get started with and upgrade as your business levels up.

This account is mostly if you want to use it for your own agency and not provide your clients with reports.

This is also for you if you don’t have to manage clients.

If you run an e-Commerce business, a coaching business, a consulting company, or a digital product company and need management software, then this is perfect for you.

Here are the important features included:

Campaign Builder

This is the high level view where you can create campaigns.

Here, you can schedule emails, text messages, and voicemails and you can customize them to when you want them to go out.

The campaign level has many advanced features.

You can see a tutorial here:
Go High Level Review: Creating a Campaign Tutorial


If you are already using a calendar and booking system like Calendly, you can integrate this directly into GHL.

But if you simply want to switch to the GoHighLevel Calendar system, you can definitely do so.

With the calendar system, you’re able to set up appointments with clients and have certain times blocked out for strategy sessions for example.

Email Builder

Go High Level allows you to create, design and send out emails.

You’re able to send email campaigns, automations, newsletters, announcements, and of course follow-up emails.

Form Builder

Go High Level offers both a form builder and a survey to use within your campaigns.

A form is like Google forms where you can get info about your prospects all in one page.

A survey is where the lead is asked one question at a time, so they can stay focused on answering one question at a time as opposed to a form where you’re giving it to them all at once.

So GHL has a wide range of features for collecting data.

Landing Page Builder

With a landing page, you’re able to capture the user’s email address in exchange for something free like an ebook.

And once you get their email, that’s where gohighlevel comes in and sends the user down the automation journey.

This is one of my favorite replacements and it’s one of the features that I think gohighlevel is the best at.

I completely replaced my landing page builder (Clickfunnels) with this all-in-one sales and marketing platform.

I’m able to customize my landing pages, just as much as before, but with a lot more new features at my disposal.

The split test function, however, only comes with the Agency Unlimited Account.


MailGun is the go-to email delivery service.

Fun Fact:
Famous email marketing services such as MailChimp and ActiveCampaign are all built on MailGun.

It’s the engine for many of these email marketing companies.

So you get all the features and power of email deliverability as these big companies do, by using GHL.

Pipeline Management

One of my favorite features and one of the best values as well.

With any business, it shouldn’t be your sole aim to just get clicks and leads.

The real game, and the businesses who get the best results start after you have gotten someone’s email.

With a pipeline, you’re able to see how much your leads are closing, the ROI percentage, Life Time Customer Value and Pipeline value.

You’re also able to track which emails are working and how you are making sales with your leads.


Twilio helps you connect with your audience through SMS, phone, voicemail and Facebook Messenger.

This means that it has text messaging and calling features built-in.

You just go into the GHL dashboard, put in your API from Twilio and activate it.

Here’s how to enable a client number with Twilio:

YouTube video

Website Builder

You don’t have to pay thousands of dollars for someone to create a beautiful website for you.

Gohighlevel offers a wide range of gorgeous templates you can import with one click and boom! You’ve got a beautiful website and a good starting point to build out your website.

You can also import other people’s websites right into your dashboard, and you can share your website with others as well.

Funnel Builder

Having a funnel builder like Clickfunnels can drastically increase your profits.

A funnel is a process that a customer goes through after they have given you their email or after they have already made a purchase from you.

You can take them to an upsell page, downfall them a product or make them an offer that you wouldn’t be able to without a funnel.

Sales funnel example
You can visualize an actual water funnel.

A small percentage of your customers will purchase one of your upsells or downfalls and that number will add up to how much your leads are worth.

Agency Unlimited Account

$297 /monthly
$2976 /yearly

On top of everything you get from Agency Starter, here are the features of Agency Unlimited:

Split Testing

As explained in the Go HighLevel Review above, I love this feature, and it is one of the main reasons I’m on the Pro Plan.

You’re able to A/B test two different landing pages and funnels to see which one is more profitable.

You can see stats in real time and adjust things as necessary.

Definitely, a must for serious entrepreneurs and this is why Gohighlevel is an all-in-one marketing beast!

Advanced API Access

This is for power users who want the ultimate flexibility.

This is catered more toward developers and I don’t see much use for this for 99% of users.

You get many more features, but I don’t even understand some of these features.

Agent Reporting

This reporting helps monitor sales agents that sell over the phone.

You’re able to monitor answered calls, first-time calls, missed calls, scheduled calls, and the duration of each call.

It allows you to record calls so your sales team can go over what went wrong and what went right during a call.

SaaS Mode

SaaS mode means you can sell your products as a Software as a Service model using all their tools.

This could be your own products, or you can even white label GHL and become a reseller if you want.

You can customize your own pricing and terms and it integrates smoothly with Stripe and the integrated funnel builder.

Here’s a detailed tutorial on how to use SaaS Mode.

AI Appointment Booking Bot

This is a booking bot that’s used for SMS.

The bot will try to book an appointment via SMS and it works like a regular workflow system.

I honestly don’t have a use for this, as I would rather use the regular automation system, but it might be useful for some.

Here’s an article on how to use it.

Agency Pro (Includes White Label Mobile App + Custom Zap Upgrade)

$297 + $497 /monthly = $794 /monthly
$4970 /yearly

This is their highest plan and I don’t think you can get any higher.

Unlike some CRMs like Hubspot which can cost you $45,000+ and has no cap, GHL gives you the same benefit with a fixed price but still keeps its unlimited essence.

With this plan you get two new features:

  • Custom Zaps
  • White Label Mobile App

It may not seem like much, but I think having your own white label app is absolutely worth it.

Your clients won’t need to be on their desktops to see their stats and reports.

It is such a value-add to your clients and you can also create a lot of leverage during sales calls (a big flex).

I hope in the future, they can include some new apps, because I have many new ideas for new features to be integrated into GHL.

Pro Tip:
If you purchase the plans annually, you’ll be able to get big discounts.

Agency Starter: $97 – You Save $192 a Year
Agency Unlimited: $297 – You Save $588 a Year
Agency Pro: You Save $996 a Year

Go Here to Start Your Free Trial FIRST

Which GoHighLevel Pricing Plan Should You Get?

David’s Recommendation:

If you just want to check it out:
Get Agency Starter for the 14 Day Free Trial
and then $97 /month

If you’re seriously about your business:
Get Agency Unlimited for the 14 Day Free Trial
and then $297 /month

You get the most bang for the buck with Agency Unlimited and comes with tons of features which you can’t get with Starter

Go Here to Choose Your Plan

Go High Level FAQ

What is Go High Level Used For?

It’s used for digital marketing. It can be described as an all in one online marketing tool for email marketing, automations, CRM, building sales funnels, drag and drop landing page building, white labeling, SMS marketing, reputation management and much more!

Is Go High Level a CRM?

Yes, it is a CRM, but much, much more than that my friend. It offers all kinds of Customer Relationship Management Services such as Pipeline tracking, LTV (Lifetime Value) calculator, lead tracking, SMS sending and receiving, sales funnels, split testing and much more!

You can check out my Review of Go High Level above for tons of detailed info.

What is a CRM Tool?

A Customer Relationship Management (CRM) tool is a system that helps businesses organize data from their customers.

It can be used to track things like email open rates, click-throughs, customers’ interests and demographics, and if they had previously bought or not. Some CRMs let you assign a score to each of your leads so you know which leads are warm and which are not.

Go HighLevel’s CRM lets you do all of this and combines the power of funnel building and email automation.

Is GoHighLevel Legit?

Absolutely. It has changed the game for me as you can tell by this GoHighLevel Review. You can take it for a spin for Free for 14 days through this link.

Who owns GoHighLevel?

Go High Level or GHL for short, was founded by Shaun Clark in 2018. He used to own a digital marketing agency and was frustrated by having to use all these different tools in order to run his business.

That’s how High Level was born.

He wanted to combine all the tools he used for his agency into one coherent platform.

Shaun understands the struggles smaller businesses go through and knows that these digital agency companies might be able to afford expensive software. Highlevel allows companies with lower budgets to afford all the digital tools they need to thrive in the online world.

Can I get a GoHighLevel Pricing Discount?

Yes, there is a way to get a pricing discount.
When you go to checkout, you can switch your payment plan from monthly to yearly. If you do this with their Starter plan, you’ll be able to reduce the monthly payment from $97 down to $81 a month.

Is Go High Level Worth It?

Yes, it is absolutely worth it. In the past to be able to get all the tools that I would get with High Level, I would have spent thousands of dollars a month! You can get started with Go High Level for under $100!

How to Cancel GoHighLevel?

If you want to cancel your GHL subscription, here are the steps:

1. Sign in to your GHL account and go the billing under settings.
2. Underneath your “Account Type” there will be text that says “To modify or cancel please click here.” Go to that link.
3. It’ll take you to a page that says “Modify your Subscription Plan.” You’ll see the Red Cancel button. Click on that.
4. GoHighLevel will request your reason for cancellation. After inputting your reason, on the next page you’ll see two choices:

Pause Account or Cancel Account.

1. You can choose to pause the account, which saves all your data, but I do believe there is a small fee for this. Or you can choose to cancel by clicking the “Cancel Now” button.
2. It’ll take you to a short form, and after filling it out you click “Confirm Cancellation” and you’re done!
3. You’ll get a confirmation message and the amount of time the cancellation will go into effect, eg. 72 hours.

You’ll also receive a confirmation in your email as well.

Does GoHighLevel offer a White Label App?

Yes, for both mobile and desktop.

For the white label desktop app, you need to upgrade to their Agency Unlimited Account at $297 a month. Once you do this, you can design the dashboard with your own logo and custom domain name and you’ll be able to send clients these reports and they’ll think it’s your own proprietary software!

The white label plan for the Mobile App is an additional $497 on top of the $297 Agency Unlimited Account, so a total of $794 a month. This is a drop in the bucket, compared to what other services are charging. But with the mobile app, you can design and brand GHL’s mobile app so that it looks like you have your own app just for reporting. Imagine how impressed your clients will be!

Does GoHighLevel Integrate with Linkedin?

Yes, it does, but you would have to integrate it with Zapier. This is also one of the features that’s on my request list for GHL and hopefully, they can make this integration directly within the software.

Does GoHighLevel Have an Affiliate Program?

Yup. You can join the High Level affiliate program here. Their affiliate program pays 40% for the lifetime of the customer you sign up.

Is there a Go High Level Lifetime Deal?

At this time, there is no Go High Level Lifetime deal.

The closest thing you can do is to pay for the software annually, which you’ll get a steep discount for.

How do I get Go High level for FREE? 

Does GoHighLevel allow Custom Domains?

Yes, GoHighLevel allows custom domains. You can check out this video tutorial to connect your domain.

What are the tools GoHighLevel can replace?

This is going to be a long one. GoHighLevel can replace the following tools (I can’t name them all, or it’ll crash my computer):
Clickfunnels, Activecampaign, Hubspot, Calendly, Pipedrive, Leadpages, Mailchimp, WIX, Jotform, SurveyGizmo and much more. Basically, it combines all your marketing tools in one simplified app.

Go HighLevel Review: Conclusion

To end my Go High Level Review, this is worth every penny.

If you’re not convinced by now, then I’m not sure if you’re taking your business seriously enough.

Gohighlevel is an all-in-one platform for all your digital business needs.


In fact, it’s not just a management tool.


It is a disruptive tool.

Not many things change the game, especially in the digital entrepreneurial world.

But this has been the marketing tool of the DECADE and solves a dozen problems.

Awestruck yet?

Let’s elevate your business to unseen levels with this monstrous tool:

My Rating

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